In a world of noise, influencers amplify your brand with meaning.
CASES OF SUCCESS
From Development to Market Launch
The Challenge
L’Oréal was preparing to launch an innovative new product and wanted authentic insights to ensure it met customer needs while creating strong anticipation in the market.
Our Approach
They partnered with Leide, one of team Jacobs top creators, for three months to test and review the product during its development phase. Leide provided real, honest feedback, helping L’Oréal refine and perfect the final formula and brand positioning before launch.
When it was time to bring the product to market, L’Oréal expanded the partnership to include five additional creators from Team Jacobs to promote the launch. Together, they created genuine, high-quality content that generated excitement and built trust with audiences.
The Impact
150,000 products released for
free so customers could experience
the innovation firsthand;
Creators led the online promotion, driving
awareness across social platforms;
Built authentic connection between L’Oréal and consumers through real creator experiences;
Campaign recognized as a success, combining strategic testing with
digital launch execution.
Why It Worked
By involving creators early in the product development process and leveraging their trusted voices to promote the launch, L’Oréal ensured the product was customer-approved before it even hit the shelves—turning curiosity into confidence and audiences into loyal users.
The Campaign
Burger King set out to launch a bold, inclusive campaign that challenged beauty norms and celebrated diversity, equality, and self-expression—highlighting that the iconic crown belongs to everyone.
Our Role
As the exclusive PR agency, Jacobs Communication led the campaign strategy and execution across online and offline platforms.
- Curated a diverse group of 27 influencers representing different races, hairstyles, genders, and body types
- Crafted a storytelling approach rooted in authenticity, inclusion and representation
- Managed all campaign activations, from influencer content to in-person events
The Impact
7M+ impressions across social
platforms
Thousands of organic comments,
shares, and community conversations
Coverage in major media outlets, expanding reach beyond digital
A powerful brand moment that drove cultural relevance and emotional connection
Why It Worked
The Challenge
Lancôme was looking to boost sales for their products, while building authentic connections with consumers through a trusted creator partnership.
Our Approach
The Impact
$30K in sales
within just 48 hours
Became Lancôme’s #1 selling
creator during the campaign
As recognition, Lancôme invited Livia
to Paris to visit their labs and experience
the brand’s innovation firsthand